Dynamic speakers frame the discussion at the 2017 NAA Student Housing Conference & Exposition

Tuesday, February 14

Noon – 1:30 p.m.
Opening General Session Luncheon

Johnny “Cupcakes” Earle, Apparel Designer & Entrepreneur
Millennial Engagement – Contemporary Leadership

We talk about word-of-mouth advertising as the holy grail of brand expansion, but countless businesses forget about generating word-of-mouth internally and by their team of Millennials.

There is no one that understands the mindsets of the millennial workforce better than Johnny Cupcakes. In this dynamic presentation, he will inspire leaders to create a culture of “brand obsessives,” team members who will shout about the company values and engage with the brand on a deep level, resulting in loyal teams and bowled-over customers.

Johnny has been named Americas #1 Young Entrepreneur by BusinessWeek, one of the top innovative people in Massachusetts by The Boston Globe, recognized four consecutive years on the INC 500/5000 list of fastest growing independent companies in America, and has been featured on MTV, NPR, Forbes, The Wall Street Journal, and as a case study in several branding and business books.

Wednesday, February 15

9:00 a.m. – 10:30 a.m.
General Session

Panel Discussion
Cornering the Market with Marketing Authorities

What’s in your marketing playbook? Marketing sages from some of student housing’s most successful companies explore tactics for fostering awareness and demand in increasingly competitive markets, such as geo-targeting, customer relationship management and lead nurturing. How do they find, analyze and use marketing effectiveness data at a strategic level? And, what can you learn from the discussion that will work for your team?


Laurie Lyons, Partner, Cardinal Group Management (moderator)






Kim Cory, Vice President of Sales and Marketing, EdR





Rob Dinwiddie, Vice President of Leasing & Marketing, Landmark Properties, Inc.





Michael Huereque, Director of Agency, Fifty3




Maureen Lannon, Senior Vice President of Marketing, Pierce Education Properties, L.P.





Barrie Nichols, Vice President of Marketing and Leasing, University Student Living



Wednesday, February 15

4:15 p.m. – 5:30 p.m.
General Session

Mel Robbins, Human Behavior & Motivation Specialist
The 5-Second Rule: Achieve Breakthrough Performance in Your Career & Life

You are meant to do extraordinary things in your career and life, and the 5-Second Rule will help you achieve it. Mel demystifies brain and the latest social science research to explain why and how you screw yourself over everyday. She outlines how to identify mistakes you’re making and how to create lasting behavioral change. You will also discover one radical idea that will forever alter how you approach life. Audiences will be deeply inspired, empowered and equipped to tackle their professional and personal dreams.

Mel Robbins is a powerful motivational speaker who is trusted by global brands to design and deliver multi-media, interactive keynotes that inspire change, challenge thinking and accelerate personal and business growth. Her TEDx Talk on “How to Stop Screwing Yourself Over” has over 3 million views, and her book on the brain and productivity, “Stop Saying You’re Fine,” is a business bestseller that has been translated into four languages.