| Monday, Feb. 13 | ||
| 2 p.m. – 6 p.m. | Exhibitor Registration Open | Grand Foyer Registration |
| 2 p.m. – 6 p.m. | Exhibitor Move-in | Riverside Center |
| Tuesday, Feb. 14 | ||
| 9 a.m. – 6 p.m. | Attendee/Exhibitor Registration Open | Grand Foyer Registration |
| 9 a.m. – 2 p.m. | Exhibitor Move-in | Riverside Center |
| 9 a.m. – 1:30 p.m. | Executive Roundtable | Columbus G |
| Noon – 1:30 p.m. | Opening General Session Luncheon with Johnny “Cupcakes” Earle | Grand Ballroom ABCD |
| 1:45 p.m. – 2:45 p.m. | A — Breakout Sessions | Grand Ballroom E, Grand Ballroom F, Columbus AB, Columbus CD, Columbus EF |
| 3 p.m. – 4 p.m. | B — Breakout Sessions | Grand Ballroom E, Grand Ballroom F, Columbus AB, Columbus CD, Columbus EF |
| 4 p.m.– 6 p.m. | NAA Exposition Open with Welcome Reception | Riverside Center |
| Wednesday, Feb. 15 | ||
| 8 a.m. – 5 p.m. | Attendee/Exhibitor Registration Open | Grand Foyer Registration |
| 8:30 a.m. – 9 a.m. | Continental Breakfast | Grand Ballroom Foyer |
| 8:30 a.m. – 11 a.m. | 2018 Exhibit Sales | Sales Office, Riverside Center |
| 9 a.m. – 10:30 a.m. | General Session | Grand Ballroom ABCD |
| 10:45 a.m. – 11:45 a.m. | C — Breakout Sessions | Grand Ballroom E, Grand Ballroom F, Columbus AB, Columbus CD, Columbus EF |
| 11:45 a.m. – 2:45 p.m. | NAA Exposition Open with Lunch | Riverside Center |
| 2:45 p.m. – 3:30 p.m. | 2018 Exhibit Sales | Sales Office, Riverside Center |
| 2:45 p.m. – 6 p.m. | Exhibitor Move-out | Riverside Center |
| 3 p.m. – 4 p.m. | D — Breakout Sessions | Grand Ballroom E, Grand Ballroom F, Columbus AB, Columbus CD, Columbus EF |
| 4 p.m. – 4:15 p.m. | Cocktail/Refreshment Break | Grand Ballroom Foyer |
| 4:15 p.m. – 5:30 p.m. | General Session – Mel Robbins | Grand Ballroom ABCD |
| 5:30 p.m. | Conference Concludes |