Dynamic speakers frame the discussion at the 2016 NAA Student Housing Conference & Exposition
Tuesday, February 16
Noon – 1:30 p.m.
Opening General Session Luncheon
Growing Your Business with Shareable Content
How do you stand out, rise above the noise, and get your organization’s voice heard online? Having successfully guided the growth of digital businesses his entire career, Jonathan Perelman – the head of digital initiatives at ICM Partners and a former executive at BuzzFeed and Google – knows how to do it right.
Perelman believes that “content is king but distribution is queen – and she wears the pants.” Pulling from his extensive experience at some of the world’s most successful and influential brands, he shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at internet scale. With great energy and stage presence, he breaks down the tactics and mindset that propelled BuzzFeed from a small blog to a cultural phenomenon read by millions of people the world over (including the President of the United States). Perelman not only addresses how to create shareable, social content but also offers insights into how to maximize its reach and impact.
Session Sponsored by:
By respecting the platform you’re using (Twitter is about timelines, Facebook is about feelings) and creating content that appeals to emotion, he offers eight tips for creating content that people want to consume and share. Exclusively represented by Leading Authorities speakers bureau, his presentations are visual, entertaining, and memorable.
Creating the Future of Digital Marketing. As the vice president of BuzzFeed motion pictures, Perelman was critical to its transformation into one of the internet’s biggest – and most effective – producers of video content. He led the creation of 75 original videos a week that resulted in 1.5 billion monthly views. Before that, he developed more than 20 partnerships with major global social platforms as the vice president of agency strategy and industry development. He was instrumental in the company’s advertising efforts that famously omitted display ads and used only carefully crafted sponsored content – creating a new model for successful consumer engagement.
Before BuzzFeed, Perelman spent more than six years at Google as the global lead for industry relations. He is also the founder of Lighthouse Group, an independent media firm.
Awards and Accolades. Perelman is renowned for his expertise. He was VideoInk’s “Dealmaker of the Year,” and AdWeek named him one its 2014 “Top 50 Real Movers and Shakers Behind the World’s Top Brands” and one of its 2013 “Top 50 Executives Making the Wheels Turn.” The Internationalist magazine named him a “Trendsetter” in 2013, and Como listed him as one of the “Top 5 behind the Scenes Tech Talent.” He also won Google’s 2011 OC Award, the second highest award given for “substantial contributions to company,” and 12 Peer Bonus Awards for excellence.
Perelman is a senior fellow at the Center for the Digital Future at the USC Annenberg School and serves on many industry boards. He is also an investor in early stage tech and media companies, advises several startups, and is a member of several international foreign policy think tanks. Prior to Google, he was the deputy finance director on Cory Booker’s 2002 mayoral run in Newark, NJ and then a foreign policy advisory for his 2013 Senate campaign.
Wednesday, February 17
4:15 p.m. – 5:30 p.m.
Closing General Session
A Maverick Manual for Success
Polly LaBarre is a bestselling author, speaker and entrepreneur who has worked for nearly 20 years to embolden and equip leaders in every realm of endeavor to make their organizations more resilient, innovative, and accountable. She is an inspiring and provocative voice on the big ideas and important questions that will shape the future of organizations, work and success. In her speeches, LaBarre showcases her brilliant storytelling ability and takes audiences on an inspiring journey – bringing to life the people, organizations and ideas on the fringe that are creating the future.
As a cofounder (with Gary Hamel) and editorial director of the MIX (Management Innovation eXchange), LaBarre is putting her passion for making the realm of human endeavor more productive, creative, and fulfilling to the test. The MIX is a pioneering open innovation project dedicated to reinventing management for the 21st century. The initiative, which aims to leverage the collaborative power of Web 2.0 to accelerate the development of Management 2.0, gathers celebrated thought leaders, in-the-trenches innovators, and maverick entrepreneurs from around the world to share breakthrough practices and advance important ideas about the future of organizations, work, and strategy.
Session Sponsored by:
Supported by several leading institutions, including McKinsey & Co, Red Hat, and Gartner and partnered with Harvard Business Review and Fortune, the MIX hosts the world’s leading idea contest in the field of management (the Harvard Business Review/McKinsey M-Prize for Innovation) and an annual gathering of the vanguard of management innovators, the MIX Mashup (which LaBarre designs and hosts).
LaBarre is the coauthor of the bestselling book Mavericks at Work: Why the Most Original Minds in Business Win (which The Economist named a “Book of the Year” and called “a pivotal work in the tradition of In Search of Excellence and Good to Great” and has since been published in 16 countries around the world). She was a member of the original team of Fast Company magazine, where she was senior editor for the better part of a decade. More recently,LaBarre has been a business and innovation correspondent for CNN where she produced regular segments on big ideas and best practices from the world of business and beyond.
A sought-after speaker, moderator, and interviewer,LaBarre has delivered hundreds of keynote addresses around the world and her writing has appeared in a variety of publications, including Fast Company, The New York Times, the Wall Street Journal, Harvard Business Review online, Fortune.com, the McKinsey Quarterly, and The Huffington Post. Her widely syndicated blog, the Fresh MIX, convenes important thinkers, progressive practitioners and agenda-setting ideas about 21st-century organizations.LaBarre has presented her ideas in forums ranging from a regular commentary on PBS’s Nightly Business Report to CNBC’s “The Business of Innovation” series to frequent segments on ABC’s World News This Morning and Good Morning America.
LaBarre’s most recent research centers around social innovation and sustainable capitalism—what it means to win when good is the new measure of great. She serves on the board of advisors of TakingITGlobal, the leading online community for connecting and empowering young people to make a difference in the world. A graduate of Yale University, LaBarre lives in New Haven, CT.