Breakout Sessions

Thank you for attending the 2014 Student Housing Conference & Exposition. For your convenience, the links below show information from the past conference. This information will be updated when it's available in late 2014.

NAAEI Rewind

Can't attend all of the sessions you'd like to?  NAA’s Education Institute (NAAEI) is presenting its “REWIND” program, offering 14 PowerPoint-synced audio sessions from the 2014 NAA Student Housing Conference & Exposition - Pre-order them by January 10, 2014 with your conference registration for just $89!  After January 11, the price will increase to $99 and at the conference they will increase to $149.

Breakout Sessions Sponsored by:
Property Solutions  

Monday, March 3, 2014
3:30 p.m. - 4:45 p.m.

Building Your Community’s Social Media Ecosystem
An ecosystem is defined as an interconnected community of living organisms, such as plants, animals and microbes, whereby the whole is greater than the sum of its parts. Join us as we explore what it takes to build a healthy "social media ecosystem" for student housing communities. Attendees will learn how to qualify and incentivize your residents—the "fauna"—to generate positive social media content for your communities to promote on their online peer networks. Hear case studies and best practices for capitalizing on these social ambassadors to increase the quantity and quality of reviews, renewals, referrals, and overall impact they can have on your online marketing efforts. Learn to develop a brand voice, building from the "microbes" of personality, trustworthiness, vulnerability, relevance and uniqueness to form a symbiotic relationship with your residents and prospects, developing them into your own brand newsroom. 

Marketing and Leasing/Social Media
Greg McCoy, Social Media Coordinator, Campus Apartments; John Hinckley, CEO, Modern Message; and Barrie Nichols, Vice President of Marketing and Leasing, Campus Apartments
 
Room: Starvine 10-11

PowerPoint


Text 'Em, IM 'em, and Most of All—Challenge Them! The Millennials Are Coming! Are You Ready for this Revolution?
According to the Bureau of Labor Statistics, by 2020, Millennials will comprise more than 40 percent of the workforce. Do you know what they want and value? On the other hand, Baby Boomers are leaving the workforce by the thousands, creating job openings and a massive loss of experience and institutional knowledge. The workforce is experiencing drastic changes, making it necessary to adapt and rethink design, marketing, training and motivation. What are you going to do during the next few years to create long-term stability out of this seeming chaos? This session will tackle job descriptions, benefit packages, career tracks, product design, bureaucracy, communication, privacy, tenure and more.

Executive Strategic/HR and Training
Steve Matre, Director—Education, Marketing and Development, Banner Property Management, LLC


Room: Starvine 3-5

PowerPoint


Tuesday, March 4, 2014
10:45 a.m. - 11:45 a.m.

'Your Community is at WHAT University?'—Strategies for Managing Student Housing in Secondary and Tertiary Markets
As higher education becomes more expensive and personal financial resources shrink, students have begun to shift enrollment preferences to non-flagship colleges and universities and community colleges to get more bang for their education bucks. Student housing developers and managers have noticed this trend, and have begun to invest in second- and third-tier markets, but must understand that managing these assets can be very different and more labor-intensive. This session will explore five areas where operations can be more demanding in smaller markets: Delayed/later lease-ups; greater emphasis on university relations; more difficult rent collections; difficulty in attracting/retaining talented staff; and the need for more flexible marketing strategies. You will learn how operations can vary from first-tier markets in each of these areas as well as strategies on how to be successful and maximize returns on owner investment in each market.

Marketing and Leasing/Operations
Brandon Hammond, Vice President, Kenney Realty Services

Room: Starvine 10-11

PowerPoint


Making Sense of Utility Regulatory Requirements
Utility management is a highly regulated industry that is further complicated by the existence of many unique state and local requirements. While student housing communities can improve profitability though implementing utility billing programs, care must be taken to follow regulations when doing so. This presentation will delve into regulatory issues affecting utility management and billing at student housing communities across the United States, and explore how, from a regulatory perspective, student housing differs from more traditional multifamily utility billing. We will examine options for student billing fee structures, billing strategies, measures to encourage onsite conservation, and lease language that protects against regulatory challenges. Our discussion will consider deregulated states and the effects of deregulation on student-billing; and in particular, North Carolina regulations and the unique challenges they present. Also provided is an update on recent developments in utility billing regulation and sharing of information about future legislation and lobbying efforts.

Legal/Utility Management
Marc Treitler, General Counsel and Vice President of Regulatory Affairs, Conservice Utility Management & Billing; and Adam Byrley, Director of Leasing and Programming, The Preiss Company

Room: Starvine 3-5

PowerPoint


Technology and Your Leasing Staff: Learning What Works and What Doesn't
When online class registration and buying books can be done in minutes, today's student residents have come to expect the same level of convenience when leasing an apartment. To meet this expectation, community owners and operators are investing in technology that allows students to shop for apartments, submit an application, qualify instantly and execute their lease documents all online. Find out what works and what doesn't based on extensive research conducted by the speaker.

Marketing and Leasing/Operations
Christine D. Richards, Senior Vice President; and COO, EdR and David Luciano, User Experience Designer, On-Site.com

Room: Starvine 10-11

PowerPoint


UNSESSION: Student Turn
A particularly critical event in the student housing cycle, student turn shapes new residents’ first impressions and sets the tone for the year. With so many moving parts to manage, how do you orchestrate the process to impose order over chaos? Join in this moderated discussion to learn first-hand what best practices your peers use and ask your own questions for immediate crowd-sourced solutions to your most troublesome issues.

Marketing and Leasing/Operations
Moderated by Heather Sizemore, National Director of Residence Life, CAPS, Campus Apartments

Room: Starvine 6

PowerPoint


Tuesday, March 4, 2014
3 p.m. - 4 p.m.


The Digitally Savvy College Student—Market Research to Help Operators Spend Advertising Dollars Wisely
College students looking for an apartment do their homework, checking with friends to get anecdotal information about the best places to live. Rarely will they pass up free food at a promotional event for an apartment community, but they are continually barraged by myriad advertising and promotions designed to get their attention. How do you know which marketing techniques are most effective, and how do you get the best return on investment for your lean marketing budget? Join us for this lively discussion among our informative panel of industry professionals who are in the trenches daily ensuring they are helping their clients maximize occupancy during each leasing cycle. They have compiled data about how the “digitally savvy” college student responds to various advertising messages that they will share with attendees. This panel of experts will provide you with concrete information about how students use their mobile devices for their apartment searches and, as a result, where you may want to allocate your scarce marketing dollars and resources during this year’s lease-up. 

Marketing and Leasing/Operations
Alexandra Jackiw, CAPS, CPM, Managing Director—Residential Client Services, McKinley, Inc.; Kim Cory, Director of Student Media, For Rent Media Solutions; and Hannah Crosby, Sales Executive—Strategic Accounts, Apartment Guide

Room: Starvine 10

PowerPoint


Minimizing Liability Risks: Simple and Effective Strategies That Create a Safer Community and Protect an Owner In a Lawsuit
While safety is no doubt a concern of all owners and managers of student housing properties, there is increasing statistical evidence at the community level of violent crimes and hate crimes. On the other side of the liability claims spectrum, there is a heightened awareness of the ability to manipulate the legal system for quick and easy insurance settlements via fraudulent liability claims. Collectively, these issues have created a nightmare for owners who are subjected to various realities that are seemingly out of their control, However, the most effective owners are creating a plan to address the crossover between safety, maintenance and management activities. This discussion will identify the most effective components of an action plan that deal with safety concerns, and will address specific strategies ranging from maintenance plans to proficient managerial documentation in an effort to avoid life safety issues altogether, as well as defending owners’ positions if legal troubles surface.

Legal/Risk Management
Jeremy Burr, Vice President of Multifamily Assets, IOA

Room: Starvine 3-5

PowerPoint


Facebook? So Yesterday. New Ways to Reach, Engage and Win Over Students
Multifamily housing marketers generally have great command of Facebook, Twitter and Pinterest, but what are the new tools on the horizon that can generate leads and leases?
This panel of industry experts will introduce you to some of today’s hottest new online networks, from Vine to Instagram to Google+, and share how forward-thinking management firms are using these tools to lead the student housing push. Attendees will be taken step-by-step through successful interactive campaigns and will learn strategies they can implement immediately to attract students. In addition, our experts will discuss how to use content-rich sites to create pictures, video, blog posts and more to ramp up your search results and grow your audience. Attendees will leave this session with knowledge of some of the up-and-coming social tools and how to use them to pull in students, what rich content is and how to use it to spike search results and how to accurately predict how successful these campaigns will be in contributing to a community’s bottom line.

Marketing and Leasing/Social Media
Dan Hobin, CEO, G5; Ty Schlegel, SMB Channel Sales Partnership, Google; Mike Whaling, Co-founder, 30 lines, Turn Social; and Steve Taraborelli, CompassRock Real Estate

Room: Starvine 1-2


UNSESSION: International Students
International students are becoming more plentiful, tend to sign longer leases and enrich the cultural diversity of your community, but how do you attract them? And as you grow this market segment, what kind of measures must you take to make them feel welcome and safe while exposing them to new experiences? Join in this moderated discussion to learn first-hand what best practices your peers use and ask your own questions for immediate crowd-sourced solutions to your most troublesome issues.

Marketing and Leasing/Operations
Moderated by Kelly Vickroy, National Director for Residence Life, Rent Media Solutions at Dominion Enterprises

Room: Starvine 6

PowerPoint

Wednesday, March 5, 2014
8:30 a.m. – 10 a.m.


Ensuring Your Success with Student Housing Revenue Management

Student housing is usually a case of perpetual lease-up, and managing it presents unique needs and scenarios not generally experienced in conventional multifamily housing. There is a “race to the bottom” as you get closer to closing the turn that will get you the occupancy you want, but will it bring in the revenues you need? Revenue management can provide opportunities to improve revenues, increase pricing controls and enhance your pricing decision based on pure analytics. Our panelists will share operational best practices, frequency of price change and how to leverage competitors’ pricing without losing control.

Executive Strategic/Technology
Keith Dunkin, Senior Vice President, Yieldstar, RealPage; Jennifer Cassidy, Vice President – Management Services, Campus Advantage; and Michael Davis, Regional Vice President of Student & Conventional Housing, Ambling

Room: Starvine 10-11

PowerPoint


'What You Don't Know (About Fair Housing) Can Hurt You'
Student housing providers often operate under the misconception that they are exempt from fair housing laws, and not knowing how these laws affect their day-to-day decision-making can be costly, as fair housing complaints often do not fall within the scope of a community's liability insurance. Ignorance of the law is no excuse, and without appropriate understanding, even the most seasoned student housing provider can make well-intentioned mistakes that can harm both the bottom line and the reputation of the student housing community. This risk management session will touch on a variety of topics, ranging from roommate-matching issues to occupancy policies (i.e., "one per bedroom"), from assistance animals to the ever-present accessibility issues (that now incorporate requirements of the Americans with Disabilities Act, as well as the Fair Housing Act) to issues related to transgender students. Panelists will share knowledge and information gleaned from decades of fair housing teaching and the legal representation of multifamily housing providers.

Legal/Risk Management
Nadeen Green, Senior Counsel, For Rent Media Solutions; and Theresa Kitay, Attorney at Law, Law Office of Theresa L. Kitay

Room: Starvine 3-5

PowerPoint


Establishing Mutually Beneficial Relationships With University Partners
Far too often, the relationship between off-campus student housing managers and university administrators is, at best, at arm’s length. In most cases, the relationship may be described as adversarial or nonexistent. To be successful, student housing providers must have a good working relationship with universities. Long-term success may only be achieved if we make every effort to work with university administrators to establish and sustain mutual trust. If our industry seeks to prosper, we must gain the trust of our university partners that we are capable of serving students effectively while at the same time providing students, parents and university administrators with quality service. This session will address the important relationship between student housing managers and partner universities. Presenters will share their on-campus experiences and thorough understanding of university culture as they offer successful strategies for developing a symbiotic partnership grounded in accurate data sharing, open communication and collaborative problem solving.

Marketing and Leasing/Operations
Bradley Shaw, Director of University Relations and Teresa Crum, Regional Director, EdR

Room: Starvine 1-2

PowerPoint


UNSESSION: When the Unthinkable Happens
Most of us nostalgically recall student life in a safe and supportive environment, but disastrous and tragic events do sometimes happen. Literally everything is at stake, including the health, safety and wellbeing of students, families, and staff, not to mention the reputation of your company. You need a crisis management plan that fully utilizes university and community resources, while deploying reputation management and a public relations strategy. Join in this moderated discussion to learn first-hand what best practices your peers use and ask your own questions for immediate crowd-sourced solutions to your most troublesome issues.

Risk Management/Operations
Moderated by Alexandra Jackiw, CAPS, CPM, McKinley, Inc.

Room: Starvine 2

PowerPoint